What you'll learn
How Daily Question picks the question for each day. The short answer: it shuffles the bank and walks through it without repeating until it has to.
The rotation in plain language
When a campaign starts, we shuffle the questions in its bank into a random order.
Each day, every person in the audience gets the next question in the shuffled list.
When the list runs out (your bank has 25 questions and the campaign is on day 26), we reshuffle and start again. We try to make sure consecutive days don't repeat the same question.
When you do see a question repeat
Repeats can actually be useful. Asking the same question across weeks lets you see whether the team's answer is moving in the right direction. Trends matter more than any single day's number, and we surface per-question trend lines on the dashboard so you can read them at a glance.
Why the rotation matters
- Variety. Nobody gets the same question two days in a row.
- Fairness. Everyone in a campaign gets the same question on the same day. That keeps comparisons clean.
- Coverage. Over time you'll see most of the bank at least once.
Edge cases
- Pause and resume. Pausing doesn't break the rotation. When you resume, the next question is the one that was scheduled to go out next.
- Adding a question mid-campaign. New questions get inserted into the remaining shuffle. They'll show up on a future day.
- A bank smaller than the campaign length. That's fine. The bank reshuffles when it runs out.
Common questions
- Why isn't the rotation per-person? Because cross-team comparisons matter. If two people get different questions on the same day, the answers can't be compared fairly.
- Need a fixed message on a specific day? Send a Touchpoint instead.