In one sentence
A campaign is a series of daily questions sent to a group of people.
How it works
You set four things when you create a campaign:
- Who gets the questions (a group, or everyone).
- What they get asked (a question bank).
- When it starts. The end date is optional; campaigns can run indefinitely.
- A name for the campaign (just for you).
Daily Question takes over from there. Every scheduled day, each person in the group gets one short question by email. Answers come back to you anonymously, and your dashboard updates.
How long should a campaign run?
Run it indefinitely. Keep the campaign active and rotate the question bank as your team's focus shifts. Add burnout questions during a stretch. Swap in onboarding questions when a new cohort joins. Keep an eye on the areas that are healthy too, not just the ones that are struggling. A pulse that stops running goes silent the moment you'd most want to hear from your team.
If you do need a finite window for a specific cohort or initiative, set an end date. Otherwise leave it open.
Common questions
- Can I run more than one at a time? Yes. Run a Morale campaign with the whole company and a separate Onboarding campaign with just new hires. Different groups, different question banks.
- What happens at the end date? If you set one, the campaign ends and stops sending. The dashboard stays available so you can review the trend.